Milo – A Last Mile Service
Make Goods Traffic Efficent
Description
Milo provides a B2B service for efficient small goods transport from the factory to the customer's doorstep. The system is characterized by maximum flexibility: goods are attached to public transport in the first leg and transported to a mobile hub in the city. The last mile is covered by autonomous vehicles. An innovation is the multi-purpose BOXes, replacing conventional packaging and thus eliminating packaging waste.
Relevance
The "last mile" poses one of the biggest challenges in logistics. High costs, inefficiencies, and environmental impacts require innovative solutions. Implementing eco-friendlier means of transport and optimized route planning are crucial to reducing costs, improving delivery accuracy, and minimizing environmental impacts.
More traffic
among other things, due to
the COVID-19 pandemic.
City Growth
The rising global population leads to the phenomenon of city growth.
High
Emissions
Delivery vehicles and many empty trips cause high emissions.
Key Issue
Every day, 500,000 rigs are on the road in Germany, a third of which are running empty. [1]
Objective of this Project
Milo embodies our team's commitment to transforming B2B small goods transportation with a meticulously researched concept that harmonizes innovation and sustainability. Our goal is to refine this model to such a degree that, by the project's end, we're ready to introduce our comprehensive logistics solution, marked by pioneering Multi-purpose BOXes and integrated transport systems, to leading companies in Germany. Milo isn't just a service; it's our vision for a more efficient, environmentally responsible future in logistics.
Flexibility through Direct Delivery Routes
Milo allows for direct delivery routes without static storage spaces. Mobile hubs change locations as needed. Multi-purpose boxes are constantly in circulation, never staying in one place for more than an hour. The return path is directly integrated into the delivery processes, saving storage space and ensuring a minimum load of 70%.
Integration into Existing Public Transport Infrastructure
Milo guarantees a 100% delivery rate. Deliveries are made independently of store opening hours through secure locking systems next to the store door. The new system utilizes public transport for deliveries to urban areas. HUBmobiles and BOXmobiles are simply attached, not affecting drivers or passengers.
Use of Autonomous Vehicles on the Last Mile
Connected vehicles guarantee optimal routes and high vehicle utilization. Autonomous driving reduces disruptions in the supply chain and ensures timely deliveries. The use of electrically powered autonomous vehicles reduces particulate matter pollution and noise levels. Transport is done at night to minimize disturbance to the urban population. Furthermore the Dynamic planning of stops and precise prediction of package quantities per depot increase the efficiency of deliveries.
Business Concept
The Milo project includes a comprehensive business concept, utilizing methodologies such as Porter's Five Forces and the Business Model Canvas. Meticulously researched data from the logistics industry was used to calculate Milo's break-even point. An extensive financial model was also developed and calculated for scaling the business.
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Pricing Model
On Milo's website, prospective clients can choose from three different subscription options. The pricing model is based on figures calculated in the business concept. In addition to subscriptions, visitors can view the complete range of services, company objectives, and advantages of the service. Additionally, the website offers an interface to the Milo platform software tailored for corporate clients.
Design Concept versus Business Model
June 3, 2022
For Lennart, the approach of creating a business model and integrating it with a service design was entirely new. It quickly became evident that merging a design concept with a numbers-driven business model in a harmonious symbiosis is a challenging task.
Misusing tools for totally different purposes
May 23, 2022
Dive into the fascinating world of color theory and learn how to create captivating visual designs by understanding the principles of color harmonies, psychology, and combinations.
Integration Instead of New Installations
April 6, 2022
Nearly all expert interviews highlighted that in Germany, regulatory requirements make changes to public infrastructure and thereby the innovation process quite challenging. Moreover, projects in public spaces inherently involve more parties, each imposing their own requirements on the project initiator.
Explanatory Video (German Version)
How the Transportation Service looks like with Milo
I had the opportunity to know Lennart as a designer with a remarkable combination of creativity, expertise, and determination. Our collaboration was consistently characterized by forward-thinking ideas. I admired his talent for creating well-thought-out UX and UI designs.
Lucia Hering
Strategic UI/UX Designer
creating added value,
through design.
